Branding and Marketing Management

Modern globalized, technology driven world has thrown new challenges to branding. Customers/consumers have more access to information than ever before. Internet has become a strong tool through which product information proliferate raising expectation bar for companies.

Companies have responded to this challenge by improvising in the way they run their marketing campaigns, by exploring new avenues to showcase their products thereby making it essential for global organizations to establish effective brand management strategies to build and maintain a uniform brand across all the geographies in which they operate.

The aim of the module is to provide the corporate communication brand managers and marketing managers the ability to consistently leverage their brand assets in marketing campaigns regionally or globally in a fully protected and guideline compliant manner. It provides government and business organizations a user-friendly platform to create marketing materials, together with a smart storage solution for all digital files thereby providing access to brand assets and facilitate personalize marketing materials to suit the needs of your business.

An automated branding and marketing management process helps corporate communication brand managers and marketers to manage, distribute and update all digital brand assets (logos, images, videos, documents) online whilst enabling them to be both agile and in control of multiple campaigns, across multiple geographies and with the active engagement and involvement of multiple internal and external teams. It helps corporate communication brand managers and marketing managers scale their brands globally and stay in control of all branded content from its creation and cultivation to consumption, and ultimately achieve end-to-end brand consistency throughout all marketing channels.

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