PR and Media Relation Management

In the era of globalization and cut throat competition, every organization struggles to stay a step ahead of its competitors. It is essential for every organization to communicate well with its stake holders, partners and each and every individual associated with it. Public Relations is essential for effective brand positioning.

Understanding the needs and expectations of its target audiences has become very essential for every organization. Public relations and Media Relation Management ensures free flow of information between the organization and its target audiences, necessary for the survival of every business.

The aim of the module is to provide All-in–one Media Intelligence Platform that helps you to organize, share, track and report all of your PR activities and media relations whilst providing PR and Media contacts database, a news monitoring & management service, automated press release distribution thereby managing influencer reach and analyzing the effectiveness of campaigns. Our advanced reporting and tracking features keep you on top of all upcoming deadlines, status reports available at a moment’s notice, and usage management reports for those all-important ROI calculations.

An automated PR and Media Relations Management process facilitates access to smart analytics to track the results of your PR campaigns. It aids data driven decisions and analyzes the effectiveness of PR campaigns & create brand able reports. It helps to spend less time in reviewing activity reports, and more time using real data to drive PR strategy thereby providing total visibility into organizations PR performance.

It provides the tools and intelligence your business needs to measure your PR success. Govmedia is your organizations secure solution for reputation management. With in-depth reporting and collaboration tools, it helps you to get the insight to monitor your organizations reputation, align your corporate teams and messaging, and measure the results of your communication efforts.

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